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I just did WHAT?!?!?

Oct 29, 2021

I restarted my business Instagram on a new account with ZERO followers...

You're not reading that incorrectly {{ subscriber.first_name }}, after growing an account to 3600 followers I started a new account with ZERO followers.

Why did I do that?

My old account has been THROUGH it. It started out as a makeup account, turned to lifestyle, then it turned to fitness, then I stopped posting, and then I finally found my niche in the dance & fitness marketing industry.

By that time, before I knew any better, I had used a lot of frowned upon growth tactics to grow my following like using automated follow/unfollow apps. I knew my account was damaged and my followers were not my ideal audience but I kept insisting I could “fix” my account…

I was posting consistently, researching hashtags, following and engaging with my target market, and my engagement remaining below 0.5%. It was truly discouraging to be continually spinning my wheels and seeing no growth.

When an account has been through that many changes and that many poor growth techniques, it can be at a point where it is un-savable.

After a lot of back and forth, a lot of contemplating, researching, and weighing pros and cons, I’m finally listening to my own advice, ignoring the worries I have, and realizing that starting fresh is the best option for my business.

As someone who does this for a living, admitting defeat is a very hard thing to do. I have feelings of failure, feelings of fraud, and just plain questioning what I am doing. BUT, it's only when we can learn from our mistakes that we can prevent others from doing the same and that is my intention with my business. To prevent YOU from making the mistakes I see done over and over again in this industry. 

For now, you can find me (one underscore) on Instagram, but I'm hoping I'll be able to reclaim my old username of @heykrystanrose in 2 weeks after the 14 day hold is released... stay tuned to see if that works.

I hope you will continue to follow along as I grow this account from zero. We'll learn and grow together through this experience. I plan to deliver the same great and informative content I had on my old account and transition my old material slowly over as well. This way you can have all of the resources you need in one place.

If you're seeing zero growth on IG, are utilizing all of the recommended growth strategies, and have used some not-so-great growth strategies in the past (follow/unfollow, buying followers, engagement groups, etc.), maybe it's time for you to consider starting fresh. BEFORE YOU DO IT, and see if it really is the best step for you. 

Thank you for your continued support!  

P.S. Did you see the news that ALL IG accounts have access to share links in your stories now!?!? That's HUGE NEWS for small businesses. How do you plan to utilize that new conversion tool?

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