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Krystan Rose

OBM & Studio Marketing Coach

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email: hello@krystanrose.com

phone: 312.883.7099

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I'll say it over and over... YOU MUST PROVIDE VALU

I'll say it over and over... YOU MUST PROVIDE VALUE.⁠
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That includes in your welcome email.⁠
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Welcome emails so often are like this:⁠
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"Hi! Your subscription has been confirmed. Thanks for subscribing!"⁠
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ummm... you're welcome?? But I subscribed to get valuable information from you... this isn't that. ⁠
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Kick off your digital relationship with a bang by throwing value at your subscribers. Show them the great things they are going to get by continuing to subscribe and opening your emails.⁠
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You can do this by:⁠
▪️ Directing them to blog posts⁠
▪️ Sharing a digital download⁠
▪️ Inviting them to set up a free call or class with you⁠
▪️ Sharing links to your social media platforms⁠
▪️ Sharing your favorite tips/tricks⁠
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There are so many ways to provide value to your subscribers in a welcome email. Think outside the box. Be unique. Stand out. ⁠
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Those that are remembered close sales. #heykrystanrose

Welcome emails have a 91.43% open rate!⁠ ⁠ So

Welcome emails have a 91.43% open rate!⁠
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So remind me again why you haven't set up an email automation system yet? 🤯⁠
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DM me and let's chat about getting yours set up today! #heykrystanrose

WELCOME EMAILS SERVE TWO PURPOSES.⁠ ⁠ 1. They

WELCOME EMAILS SERVE TWO PURPOSES.⁠
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1. They welcome your audience and set expectations for your email relationship.⁠
2. They train your audience to look for your emails, which can help them to find your email if it happened to go to SPAM. ⁠
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After they opt-in, tell your audience to check their inbox for a "special message" from you. Instruct them to search for your email in their SPAM folder if they can't find it, and to whitelist your email address if it happened to filter there.⁠
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This will encourage continued engagement from them and help prevent emails from going to SPAM in the future. #heykrystanrose

This week we are talking all about WELCOME EMAILS.

This week we are talking all about WELCOME EMAILS.⁠
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A welcome email is an email that is sent automatically to new subscribers when they opt-in to your email list.⁠
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Think of it as a big "hello & welcome" to new subscribers. ⁠
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Your welcome email should:⁠
👉🏼 Thank them for subscribing⁠
👉🏼 Introduce you and/or your company⁠
👉🏼 Let them know what to expect from your emails⁠
👉🏼 Provide them something of value⁠
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You want to "train" your subscribers to look for your emails by telling them to look for your emails. ⁠
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Do you have a welcome email? And if so, what do you include in it? #heykrystanrose

Wrapping up this week's focus on what social platf

Wrapping up this week's focus on what social platforms to show up on, I want to leave you with this quote...⁠
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New social platforms will be popping up ALL OF THE TIME. We have to adapt, learn, and change as our audience changes.⁠
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Despite WHERE they show up, remember the key is that they WILL show up as long as you are there to greet them. #heykrystanrose

If your ideal clients are telling you they are on

If your ideal clients are telling you they are on one social media platform, but you are insisting on posting to another. YOU'RE WASTING YOUR TIME.⁠
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They will not adapt. You must adapt to meet them where they are at. ⁠
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Otherwise, you'll be eating dinner alone. #heykrystanrose

So you've decided that you're going to focus on In

So you've decided that you're going to focus on Instagram, Facebook, & LinkedIn because that's where your target market hangs out. ⁠
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Great! Now what?⁠
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You just post the exact same thing to each platform, right? ⁠
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THINK AGAIN!⁠
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Content needs to be edited and formatted uniquely for each individual platform. Certain things work on one platform that may not work in another.⁠
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For instance, you can't share direct links in an IG post, but you can share direct links in a FB post. And on LI, links work better when shared in the first comment of the post. ⁠
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MORAL OF THE STORY: Stop bulk posting the same content to every platform you are active on and take a few minutes to optimize your content for each platform's unique settings. #heykrystanrose

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