Do You Offer Too Many Services?

Have you ever stopped and considered the possibility that maybe, just maybe, you offer too many services?


How is that possible? How could you offer too many services? I’m sure you thought that offering a plethora of services and having the “I can do anything and everything attitude” is the best, right?

Well, it might be and I’m not here to tell you to change what you’re doing. But, I want you to consider this:

  • Someone who is good at a service gets $25/hr.
  • Someone who is really good at a service gets $35/hr.
  • But someone who is an expert at a service gets $100/hr.

What rate do you want to charge? A good rate? or an expert rate?

Now picture this…

You have 5 clients. Each of the 5 clients assigns you 10 tasks within 15 different platforms you offer services in. For these services, you are making an average of $30/hr. Not bad right? Now, those 50 tasks potentially require you to learn/perform 15 separate services. We’ll say you spend an average of 30 minutes on each task, plus 1 hour of learning how to manage the 15 platforms. That breaks down as such:

  • 50 tasks x 30 minutes = 25 hours
  • 15 platforms x 1 hour = 15 hours of unpaid work to learn platforms
  • Total work = 40 hours
  • Total paid work = 25
  • 25 hours x $30 = $750
  • $750/40 total hours worked = $18.75/hour

Now, imagine this…

You are an expert in the 1 service you offer. You have 5 clients. Each client pays you $100/hour to manage their tasks within this 1 platform. You have 5 clients that assign you 10 tasks within this 1 platform. Each task takes an average of 30 minutes. You spend roughly 5 hours of your personal time to brush up on your expert skills within this platform. This breaks down as such:

  • 50 tasks x 30 minutes = 25 hours
  • 1 platform x 1 hours = 5 hours of unpaid work to brush up on expert skills
  • Total work = 30 hours
  • Total paid work = 25 hours
  • 25 hours x $100 = $2500
  • $2500/30 total hours worked = $83.33/hour

Let’s think about it. In both scenarios you have the same amount of clients, the same number of tasks, and the same average time spent per task. The differences? You can charge more for being an expert and you spend less unpaid time learning how to complete each task. Resulting in an overall significantly higher hourly rate.

Which sounds better to you?

You’re probably thinking, “but there’s no way I am knowledgable in a specific service right now to charge $100/hr”. And that’s probably true. But, you will never get there if you don’t start narrowing in on what services you: A. Have a passion for and want to focus on doing B. Are already naturally good at and you want to become better.

Being an “I can do it all” VA can be a great way to start out, learn what you like, what you don’t like, and gain clients and visibility. But as you progress in your business building venture, you’re going to want to start charging more for your expertise and that requires you to have an expertise.

Start thinking about. What services do you currently offer that you would love to specialize in? It can be anything. If you are truly an expert in your service, chances are people will pay you. People pay for expertise. So, what do you want to be an expert at?

Have you downloaded my FREEĀ 31 Day Guide to Opening Your Work-at-Home Business? In it, we discuss how to set up your business and how to actually get paid for working from home. CLICK HERE to download.

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