Think of the most outlandish, specific thing you could specialize in and there is probably someone who would hire a VA in that space.
This is why it is so great to be a VA because you can have a passion that is so specific and yet still find the ideal client that allows you to work in the space you are passionate about.
If I haven’t said it enough before, my niche is Fitness & Dance minded businesses. This includes studios, personal trainers, conferences, bloggers, network marketers, etc. Anything within that area, I’m all about it.
I love the idea that I can work with others who are passionate about the industry I am in and help them grow their businesses which growing my own business. It’s pretty great.
Anyway… back to the point of this post… how to be a Health & Fitness VA.
There are few key things that make Health & Fitness VAs knowledge base stand out compared to the rest of the VA world and if you want to work in this industry, I recommend you learn these platforms.
When I say scheduling platforms, I mean any software that allows clients to book and register for classes or training sessions. Some popular options are MINDBODY, Studio Director, Wellness Living, Dance Studio Pro, etc. Chances are, this is the main source of income for any clients that is training, teaching classes, booking events, etc so you are going to want to become really good at setting up classes, booking appointments, dealing with client issues, troubleshooting, etc. If something fails, you are going to want to know how to fix it for your client. Luckily, most of these programs have excellent online support sources that can help you out when you find yourself stuck. But the more you know upfront the more trouble & time you can save yourself when you run into a problem.
If your client is lead-based, they probably are going to work with a CRM to manage and organize their leads. This is very important as this is their marketing hub. A businesses email lead list is their goldmine. They haven’t yet made money from them, but it is where the future money will come from.
Popular CRMs include Hubspot, Agile, and possibly if they are just starting out good ole’ Excel Spreadsheets. You must know how to sort, tag, import, export, generate lists, etc. When working in CRMs, be very careful. You do not want to accidentally delete anyone as that is deleting future revenue from your client.
Some CRMs are more integrated and can involve website forms, landing pages, and more. The more you know, the more specifically you can market yourself to your future clients.
I know what you’re thinking, all clients need social media help. Yes, that is very true. But health & fitness-based businesses utilize social media to an extreme. Whether you are working with a trainer who posts videos or a coach who shares their latest offering you are going to want to get very good at targeting clients specific audience and marketing to them. This includes hashtags, location finders, and SEO.
Health and fitness clients take social media marketing very seriously because the majority of their income can come from it. This is why it’s imperative that you are well versed in all things SMM. Don’t take shortcuts here. Really get to know the market. Know what works, what doesn’t, how to grow an audience the correct way, and how to sell to it.
Educating yourself on the best social media scheduling and creation platforms like Buffer, Meet Edgar, Canva & PicMonkey are also great ways to improve your skillset.
As with any business, if you want to market yourself to a specific niche then you better know all about that niche. If you want to be a health & fitness VA then you need to know all of the tools that health and fitness businesses utilize to grow their businesses.
Whatever your niche is, study their tools of the trade and get really good at them. The more highly skilled you are in specific platforms the more you can charge for your time and the more willing clients will be to pay highly for your time.
What niche-specific tools to you specialize for your clients? Let me know in the comments below.
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