How to Start a Blog to Promote Your Business

Everyone has blogs these days so there’s no way you need to start a blog, right?

WRONG!

If you have a business that requires driving traffic to a website you should (probably) have a blog.

Why? You may ask. Content on a website (blog or otherwise) builds a website’s rapport and Google likes established websites with a lot of content. The more (related) content a website has the more likely that website is going to show up in a Google search.

So, how do you go about starting a blog? It’s extremely simple. If you already have a website you have a platform to start a blog. If you don’t have an established website, you can easily start on with WordPress. I’m going to continue, assuming that you already have a website on which you can start a blog.

Step 1: Decide What You are Going to Write About

Obviously, every blog needs to have a theme. Something that will be consistent throughout the writing. Something that will make you stand out. Something that will draw people to your website.

What makes your blog different than the rest of them? If you are a VA that specifically works with photographers, maybe your blog would include content about how VAs can assist photographers. If you are a VA that works with fashion bloggers, you could write about ways to improve fashion bloggers reach and influence. Get very specific with your niche. The more specific, the more reason for readers to find you. If you can target an area of the market that no one else writes about, think about how many more readers you will have.

Step 2: Write. Write. And Write Some More

The next step is obvious. You need to write. And you need to write a lot. And you need to write consistently. Consistency builds rapport and rapport builds an audience.

Decide how often you are going to write, make a schedule, and stick to it. I recommend writing once a week, but if your content is going to be larger in scale or require more research, maybe you stick to a bi-weekly or monthly schedule. Whatever your schedule is, schedule it. Put it in your calendar and make it a non-negotiable.

Maybe no one will read. Maybe no one will even click onto your site. But you must write to start to build your content. Plus, writing will only make you a better writer and as you improve your writing skills, your audience will grow.

Step 3: Get Your Content Out There

Now that you have written content you need to put it out there. This will probably be the scariest part. Pressing that publish button and putting your own writing, putting yourself out there can be terrifying. But it’s the most important part. No one will find your content if you don’t ask people to read it. So put yourself out there. Close your eyes and press publish.

Post your content to every platform you can. Facebook, Instagram, Pinterest, LinkedIn, all of them. The more platforms you post to the larger your audience will grow.

Writing is a very personal thing. It is terrifying to write, and it’s even more terrifying to write if you believe your writing skills are not up to par. The number one thing I want you to take away from this article – do not compare your writing and your blog to anyone else’s. Do not compare your blog to someone who has been blogging for five years. And do not compare your blog to someone who has a team of 5 people assisting in writing and editing for them.

Everyone starts somewhere and the sooner you begin, the sooner you press publish, the closer you will be towards getting to your goals of building your target audience.


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