I know what you’re thinking… but email is outdated, social media is in. WRONG!
Email is still king when it comes to communicating with your target market. Plus, read my post on why you need an email list and you’ll learn that you don’t own anything when it comes to your social media platforms. Have 1 million followers and Instagram shuts down tomorrow? You now have 0 followers and no way to communicate with the 1 million you used to have.
Now, if you had an email list you could easily send out an e-blast informing them how they can continue to follow you. Easy as that.
Now let’s talk… how, as a VA, can you start an email list?
Let’s first answer the following questions:
- Who are you targeting? Your ideal client – business owners in your field.
- What do you want them to do? Sign up for your services.
- How can you convince them to do that? Make them believe they NEED your services.
- What can you offer them via email? Tips & tricks to manage their business, a quick start guide to hiring a VA, FAQs on working with remote employees, honestly the options are endless.
Okay! Now we know we are targeting business in your specific industry who we want to sign up for your services. That’s great, but where and how are we going to get them to opt in to your email list?
Well, you could offer them something so good that they wouldn’t want to not be on your email list. Commonly referred to as a freebie, freemium, downloadable, etc. Or we can promise them certain content they will receive when they sign up for your email list that will be delivered in weekly or monthly emails. Both can work, you must simply decide which works best for what you want to offer.
I know what you’re thinking… but these are successful business owners I’m targeting, what could I possibly offer them they don’t already know?
Great question! Let’s break this down. Obviously, they found your website, more than likely, for one of two reasons:
- They are looking to outsource work because they are too overwhelmed and need to offload some of their work.
- They are looking to outsource work because they don’t know HOW to do what it is you specialize in.
Both of these possibilities offer your unique opportunities to provide useful content.
Let’s look at number 1 – They are outsourcing because they are too overwhelmed. What can you offer them?
- Tips for time management
- Top 10 list of questions to ask when hiring a VA
- 5 places to find a qualified VA
- 100 tasks you can outsource to a VA to free up your time
- just to name a few…
Option number 2 – They are outsourcing because they don’t know how to do what you specialize in.
- 3 basic tips to help with said task (not enough for them to efficiently complete it though… we still want them to hire you).
- A breakdown of how you will save them time and money in your completion of said task
- Weekly lessons on managing said task, after they have outsourced it. What questions to ask, what to look for, how often X should be completed, etc.
You get the idea, right? You must provide value in order for someone to just give up their email to you. Our email inboxes are a sacred space and only when we are really interested in something does one give away that information. So, if you are lucky enough to gain someone’s trust to get an email subscriber, nuture that relationship and don’t abuse it. Remember, every time they see your email pop up in their inbox they will be reminded of you and your offerings. Make your messages count!
Have you downloaded my FREE 31 Day Guide to Opening Your Work-at-Home Business? In it, we discuss how to set up your business and how to actually get paid for working from home. CLICK HERE to download.