If you’re into any of that personal development, positive affirmation, stuff (like me), chances are you probably have.
Ask any human being on the planet and, more than likely, they would be able to tell you a dream they have for their life. What makes that different than a goal? It’s not actionable. There’s no to-do list behind it. And they are not actually working towards achieving it.
Let me break it down for you: A dream is like, “wouldn’t it be nice if I won the lottery at some point in my life?” A goal would be like, “I am going to win the lottery by Winter 2021 and to do that, I am going to purchase 5 scratch off tickets per week and 1 jackpot ticket (or whatever they call them… can you tell I don’t play the lotto?).
Do you see the difference?
A goal has a deadline and actionable, smaller items under it necessary to complete in order to reach that goal.
So how does this relate to your business? Well, duh! Every business and entrepreneur needs to have goals in place. For the most basic reason, to keep your business on track and moving forward. For the more big picture reason, to help you achieve the life you desire more than anything in the world.
Goal Setting For Business
Goals should be broken down into various timelines. Every business is specific so your timeline may look different than mine and that’s okay. This is a general breakdown of where to begin with setting your goals:
|Goal 1||Goal 2||Goal 3||Goal 4||Goal 5|
|Q1||Step 1||Step 1||Step 1||Step 1||Step 1|
|Q2||Step 2||Step 2||Step 2||Step 2||Step 2|
|Q3||Step 3||Step 3||Step 3||Step 3||Step 3|
|Q4||Step 4||Step 4||Step 4||Step 4||Step 4|
- Determine 5 goals you want to crush in the year.
- Break each of those goals down into 4 steps.
- Those steps become your Q1, Q2, Q3, Q4 goals.
- Then from there, you would then break those Quarter Goals into 3 steps.
- Those 3 steps become your monthly goals.
- By the end of your goal setting session, you have 5 big goals and 60 smaller monthly to-dos (5 tasks per month).
- If you really like having actionable steps you can break it down even further and break those monthly to-dos each into 4 weekly to-dos. So at this point, you would have 52 weekly to-dos for each of your 5 Year Goals.
Why Does This Work?
This works because when you see an item like “Sell 1000 items” on your goal list, your immediate thought is, “holy sh*t! I can never do that!” But, if you break it down as such:
|Sell 1000||Month 1||Month 2||Month 3|
|Q1||Sell 250||Sell 84||Sell 84||Sell 84|
|Q2||Sell 250||Week 1||Sell 21||Sell 21||Sell 21|
|Q3||Sell 250||Week 2||Sell 21||Sell 21||Sell 21|
|Q4||Sell 250||Week 3||Sell 21||Sell 21||Sell 21|
|Week 4||Sell 21||Sell 21||Sell 21|
Then you only have to sell 21 items per week! So much more reasonable, right?
And you can do this with anything! Income goals, project goals, growth goals, client goals, productivity goals, personal development goals, etc. It works for anything!
What Should My Goals Be?
Everyone’s goals are going to be individual and specific to your business but I think there are a few overarching themes that need to be included in every businesses’ goals:
- Income – How much do you want to make? EX: I want to make $100k this year.
- Growth – How big do you want your business to be? EX: I want to take on 5 new clients this year.
- Products/Services – Do you have plans to release anything new? EX: I want to release a brand new online course this year.
- Continuing Education – How do you plan to expand your knowledge? EX: I want to learn how to use Photoshop this year.
- Freedom – What do you want to do in order to take work OFF your plate? EX: I want to hire a part-time employee to take work off my hands this year.
You absolutely, do NOT need to have a goal in each one of these categories. But, they are a good framework in order to build well-rounded goals to promote growth and prosperity into your business.
Think Big Picture
So, we just broke down our yearly goals all the way down to weekly tasks. Now it’s time to move the opposite direction and think 5 years down the road. Once you’ve finished this year’s goals, it’s time to think towards the future. What do you want to accomplish next year, the year after, the year after, all the way to 5 years from now?
If you wanted to make $100k this year, then do you want to make $125k next year? If you wanted to sell 1000 items this year, should next years goal be 1500? What about in 5 years? Do you want to make $250k? When thinking towards the future it’s not as important to think about the small weekly tasks. Those will come as you get closer to those years. For now, just focus on the big picture goal. Where do I want to be in 5 years? and work back from there.
Now it’s your turn! Goal setting shouldn’t be hard. In fact, it should actually be quite fun! It’s fun to think of your dreams, but it’s even more fun to think of dreams that can become your reality.
Don’t stress too much. You’re not writing these in blood. They are flexible and will ebb and flow with you and your business as your life grows and changes. That’s the beauty of being your own boss, you have the FREEDOM to change your goals whenever you choose. The important part is that you always have goals there to guide you and keep you on the path to finding your success, whatever that may be.
Happy Goal Writing!
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