What’s on Your Website?

You. Need. A. Website.

No question about it. You need a website.

Somewhere a prospect can go when they are looking to find out more information about you or a service you provide.

Ever been in a situation when you are Googling to find a business and you find them but they don’t have a website to get any more information? Or even worse, they have a website but it hasn’t been updated since 2010?

Frustrating right?

Save another human being the trouble and build yourself a website.

So, what should be on your website?

Simple. Your website should include 4 main sections:

  1. About You
  2. Your Services
  3. Your Portfolio
  4. Contact You

About You

Your about you should easy to write. It needs to include where you’ve been, where you are, and where you are going. Essentially, what has given you the qualification to do what you do, what exactly you are doing right now, and where you want your business to go.

Give your potential clients a full spectrum view of why you are qualified to assist their business. Feel free to add in some personal information so you appear human to them. Remember, as the world gets more and more virtual it’s important to remain human to each other.

Your Services

This is your services page. This is the nitty gritty of exactly what services you are offering to potential clients. This can be as simple as listing bullet points to as detailed as creative graphics. But the more information you give, the more qualified clients you will attract.

Your Portfolio

This is the good stuff. This is where you get to show off examples of all the cool work you’ve done to the world. My best tips for creating a stand out portfolio page; show variety and show the best of the best. Display a mix of content in various forms and from various clients. Potential clients want to see what you can do, so show them.

Just starting out and don’t have a lot of examples? Make them up! Create content that demonstrates your talents, even if it’s for a made up client! They will never know!

What if your content is not visual? In today’s world, there’s almost no content that you can display in some format online. Link to a video, share a google doc, take a picture, share a spreadsheet of analytics, the options are endless. Get creative and get your work out there!

Contact You

Some might say this is the most important part. Tell your potential clients, who are by now more than interested because of your kick-ass portfolio what to do next. How do they contact you and what are the next steps? Should they email you? Should they schedule a call with you? Make it very easy for them to find out how to move forward with the hiring process. Don’t leave any room for guessing games.

A few great contact ideas are:

  • a contact form embedded in your page
  • a direct link to email you
  • an embedded appointment scheduler such as Acuity or Calendly

Just make it easy. People don’t want to spend extra time searching for your contact information. Show your potential clients that their time is valuable and make contacting you easy.

The biggest thing I want you to take away from this is that your website does not have to be anything fancy. It doesn’t have to be a highly detailed, 20 page website to go the job. It simply has to be professional, informative, and have a little bit of personality to stand out in the crowd.


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